Our Name & Logo
We often get asked what our company name and logo actually mean and how they came to life. So, here is the answer to that question:
There was a man named, John Dee, who was an Anglo-Welsh mathematician, astronomer, astrologer, and occult philosopher and adviser to Queen Elizabeth I. He was born on July 13, 1527 and died around 1608 or 1609.
During his lifetime, Dee and his associate, Edward Kelly, engaged in the art of scrying or crystal gazing. It is a form of divination that is known by some as fortune telling. Some believe that it entails the contacting of spirits for information.
From this scrying practice, Dee and Kelly had a new language revealed to them, which later became known as Enochian. They translated a total of 19 paragraphs of this language, which they called "keys" or "calls". The 14th key that they translated relates to justice. It is from this that we took our name.
Some say that the Enochian language that was revealed to them was the language of Angels. Others say it was the language of Demons.
For us, the inverted pentagram, where the number 14 stands, represents a focus on the earth and on human nature. Hence, the one point facing downward (toward the earth) relates to the 14th Enochian key and its meaning of justice.
"JUSTICE IS JUST"
The pentagram has been used by many religions and spiritual practices throughout the time to represent their beliefs. It was even used by The Knights Templar. In general terms, the pentagram is considered as an elemental symbol with each point relating to a different element, ie: Air, Water, Earth, Fire and Spirit (or Space or Ether). It is also considered as a universal symbol of protection.